The first step of your checkout sets the tone for the entire checkout experience. It’s when you’re supposed to put your best foot forward. Yet this is where we see the largest drop-off of customers in the checkout funnel. No matter the size of the store. No matter the price of the product. Funnel based [...] Continue reading
What do you do once your startup is off the ground and it’s time to make a “real” investment in advertising? Should you work on optimizing AdWords since they’re working, or optimizing banner ads since they’re not working? Should you cut off the affiliate program since it’s a waste of time, or redouble your efforts in affiliate management? Should you optimize these existing channels or try to find a new, more productive channel? Continue reading
Rob and Mike discuss seven steps to rescue a failing software project as well as give AuditShark, HitTail and Drip updates. Continue reading
Hacking has become cool. Actually hacking has already made the transition from cool to mainstream. We’re bombarded with articles and blog posts on hacking your working methods, schedules, sleep cycles, coffee brewing, education, thinking process and more. It isn’t, therefore, a huge leap for many businesses to assume that hacking SEO is a logical extension of [...]
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 [...] Continue reading
I feel absolutely compelled to share something that has over the past week tripled my productivity: Focus@Will. This “productivity music service” will. Rock. Your. World. It’s that good. I find that when I’m coding away on PetSitterApp or DevNewsApp listening to this, I effortlessly slip into Flow and crank right through what I want to [...] Continue reading
What if there was a way for every product your brand sells to be bought by every visitor? In other words, what if every time a visitor comes to your website, they trust you so much that they buy every product you recommend and/or sell. Unfortunately, there is no proven method to make this a [...] Continue reading
If you’re running an AdWords account, you need to know how well it’s performing. Is that $10,000 you’re spending each month on AdWords, delivering more in return or are you simply paying for expensive hot air? Google’s answer to that question is conversion tracking. Take a small code snippet and place it on your sales [...]
Who Would Have Thought Accent Coaching Would Work Online?
My guest, Jim Johnson, that’s who.
Jim helps people learn accents for acting and helps people alter their natural accent to help them fit in. Sometimes our accents make it difficult for people to understand us or think we are less intelligent. I altered my own accent as a kid because I didn’t want to sound like an uneducated redneck, which is how people perceived me when I would speak with my natural accent.
Jim has taken his passion for accents and created an online business, AccentHelp.com, that provides digital accent courses.
I’m no longer surprised by what can be successful online. In the early days of my consulting I would tell people I thought their idea wouldn’t work. But I haven’t done that for years. Nearly every interest can make money. Not all can produce a full-time income, but nearly all of them can cover a mortgage and a car payment if they have a good business model built in.
As you’ll hear in this episode, getting accent help has a sizable market — two actually. There are actors who obviously need to know accents to provide realism to their roles and business people who want to be understood and thought highly of.
What’s your unusual skill that you can build an online business from?