With an estimated 50% of US adults classed as having a reading ability of eighth-grade or lower, every website needs to ensure that their visitors can understand what they’re saying. Low literacy does not equal low intelligence. Turning away customers, however, most definitely does.
Web log analysis is critical. Yet all too many software companies fail to invest the time, money and effort required. Part one in this series looks at why you need to bother and what you need in order to do so.